Let me explain. (If you want to skip my meandering and hear the plan, scroll down to The Plan, below)
I was mulling over copy for my Extra Life tweets and emails and I remembered those tweets that usually go something like, “…if everyone who followed me donated just $1 I could hit my target of [X] today!” And I totally get where that messaging is coming from, even if I don’t think it’s effective. Partially because I don’t think guilting the folks you ask for help works all that well. But mainly because it isn’t an actionable request.
Look at my case with Extra Life. Sure, if there were some way to get each of my Twitter followers to part with $1, I would blow away my (in comparison) paltry goal of $3500 with ease. But there is no way for my followers to donate just a dollar. The lowest donation my EL page will accept is $5 because they need a useful minimum in order to keep costs down. And even if I could accept it, it doesn’t make sense for folks to donate that dollar since it will cost them more than a dollar on their end, either credit card or PayPal fees, to make the donation. The whole process would feel like a waste of time and money.
And let’s be real about my follower count for a second. I’m certain there are about twenty five hundred of my followers, plus or minus a hundred, who follow me for me. They have an idea of who I am, they’re into TTRPGs or something else I post about, and they are there for me as me, as much as they can be without having met me (I’m not counting irl friends in this, of course they know me for the whirling bastard I am and I love them for it). When my tweet blew up and went viral, initially there were then a bunch of folks who followed because they liked what I had to say in that tweet and followed me hoping for more (hopefully I haven’t disappointed them too much). But then the tweet reached critical mass and I started getting followers because other people were following and they didn’t want to miss out so they followed even though they didn’t really know what was going on at that point. I’m already shedding a lot of those followers and I expect that to continue.
So while it might appear that I have twenty thousand plus followers ready to serve my every dark whim, in effect I have probably a quarter of that number who pay any appreciable attention to me, and half of that number invested in some way in what I’m doing.
Muddled in with that thought, I started considering numbers. My goal this year is $3500. I feel good about that, and as of right now I am at $235, or roughly 6.7% of my goal. On my list of incentives I priced my lowest level incentive at $10, which gets the donor a special/magical item, created by me, for whatever game system they wish. I get a few details about what they have in mind, then I create something to fit their game/character. Extra Life gets $10, they get a cool item for their games, everyone is happy.
But only once.
Okay, hear me out. What if, in addition to giving the magic item to the donor, I saved all the items I made for a particular year, collected them together in a single volume, and sold that volume with all proceeds going to Extra Life in perpetuity? My reasoning is two-fold. One, donating $10 once gets you a magic item, which is cool, but then also gets you the option to donate again and get access to the (potentially) 350 other items created that year, which I think is cooler. Two, doing this year after year would yield multiple volumes of excellent items, creating what would essentially be a passive donation stream for my Extra Life fundraising. Every quarter I would calculate the amount generated, post it here for transparency, and donate it to Extra Life.
So every December 31 I would gather up all the special/magical items I created, dump them in a PDF and ePub (for accessibility) and make them all pretty, then sell that collection through Itch. Maybe it’s pay what you can, maybe I set it at fair market value with community copies. But folks can then donate and take home a collection of rarities and oddities for their gaming table. I’m putting a hard cap of 350 on this because 350 times 10 is 3500, but also it seems a high but reasonable number of items to create.
So as I said at the top: Donate $10 through my Extra Life page and I’ll make that $10 work forever. Well, a reasonable portion of forever, anyway. Make sure to select the $10 incentive when you do, and follow the contact instructions so we can discuss the item you want. I am reasonably confident there are enough of you out there, maybe even 350, who would be willing to donate $10 if you knew that donation was going to keep on giving and you got something special in the bargain.
This in addition to all the Extra Life shenanigans already planned for this year, of course. As an update to those plans, there will be no public event on July 22, though I will encourage folks to donate that day as a birthday gift to me. Everything else is still in place. I’ve just added this extra little twist to help encourage donations.